Our team

Adithana Marketing > About > Our team
sonya trivedi

Sonya Trivedi

Founder and CEO

Sonya Trivedi has 15+ years of experience in the marketing field. As part of her job for a global technology company, she has worked on communication projects together with large financial and non-profit organizations such as the Bill and Melinda Gates Foundation, Asian Association of Credit Unions, Microcred, etc. Her background includes working closely with C-Level executives and supporting insurance companies across Europe and Southeast Asia in their decisions leading to a successful business and IT transformation. Sonya strongly believes that everything is marketing, and this is one of the most important skills in our world to spread out ideas to significant audiences.

Bhushan Trivedi

Bhushan Trivedi

Managing Partner

Bhushan has almost a decade worth of experience of working in the social impact space, where he drove several successful marketing and communication initiatives of his projects. His innovative campaigns positively impacted the lives of tens of thousands in developing countries. Having founded a start-up himself, Bhushan can empathize with the specific needs of early and mid-scale ventures, churning the most effective strategies for them to win new customers.


Nick Gaidov

Content Strategy Lead

Nick is always on the lookout for the next big story. Words are his trade, and adequate texts are his passion. He has more than 3 years of experience in copywriting, content strategies, and brand positioning through creating great customer stories. Nick is dedicated to helping visionary companies communicate their most significant strengths and gain more organic interest with engaging content.


Petya Nikolova

Web Developer

Petya is a web developer with 3 years of experience in front end development. She has worked at a creative digital agency as a lead developer and a fast-growing startup in London, serving millions of users. As part of her work, she has developed high-end websites for different businesses, including restaurant chain Preto, fashion agency Linden Staub, TV production company Optomen, restaurant, and bar chain Incipio. She was responsible for delivering high performance, solid user experience, and responsive design across all devices and browsers. During her work at Wonderbly, she was in charge of rebuilding the whole e-commerce checkout experience.

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