Leveraging generative AI, once considered a mere novelty, has become almost a necessity in marketing in 2023. There are already plenty of tools available on the market that can generate text, images, create voice-overs, and make videos within minutes, and more! Such impressive features enable brands to brainstorm ideas and deliver highly personalized marketing content...
Adithana Marketing is now listed on DesignRush! We’re proud to be on one of the world’s largest B2B agency marketplaces. Since our inception, Adithana Marketing has completed over 50 projects across Europe, the USA, Asia-Pacific, Africa, and Latin America. As we expand, we remain focused on serving B2B and tech space by providing customised digital...
As the world is gearing up for an economic recession, businesses are looking for ways to cut budgets, especially in marketing. It’s no secret that marketing spending is forecasted to be reduced by over 50% compared to 2022. We decided to look into this phenomenon closer and predict what will come in this field in...
Do you find it hard to grow your brand’s following on social media? It is not a secret to anyone that the potential of this medium is massive. According to Statista, social media users worldwide stood at more than 4 billion in 2021. In another report by Hubspot, 77% of social media marketers across various...
Google’s Senior Vice President Prabhakar Raghavan said that about 40% of young people preferred looking for places to eat on TikTok to Google Maps or Search, quoted by TechCrunch. TikTok seems to have noted this as well, as it is currently testing new features to enhance its query functions. With rising competitors like TikTok in...
In 2015, 196 countries signed a treaty on climate change to limit global temperature increase (compared to pre-industrial times) to less than 1.5 degrees Celsius. This was the famous Paris Agreement. Unfortunately, according to the UN, we are rapidly inching closer to that mark, with the rise at 1.1 degrees Celsius in 2021. At this...
Ever wondered why a brand story is such a popular approach to engaging with your audience? What really interests a person in listening to or watching your stories? Science says that the release of chemicals such as dopamine in the brain while hearing tales keeps humans engaged. Also, the compelling plot evokes emotions in the...
Metaverse is the new buzz among marketers. It is an exciting platform that comes with a lot of potential for creative marketing tactics. And, we are yet to determine the full possibilities of the Metaverse in our sector. At the same time, we observe another field growing rapidly — Conversational Marketing. Тhe global conversational AI...
Have you ever noticed the small chatbot popping up on the side of the website when you open it? Some chatbots feel extremely natural to talk to, and there are others that just don’t make the cut. Have you ever wondered why? Everything comes down to how well you have performed in the conversation design...
