Barin Sports, founded in 2015 and headquartered in Sofia, Bulgaria, specializes in the development of advanced wearable technology designed to enhance athletic performance. Their product line focuses on real-time performance tracking through state-of-the-art devices that monitor various metrics, providing crucial data for athletes and sports teams. These wearables in combination with their sports science service...
By now, we’re sure everyone’s familiar with AI tools like ChatGPT. Numerous organizations are embracing artificial intelligence to generate content, yet frequently, this adoption does not yield high-quality outcomes. The content comes out robotic and repetitive. The truth is that using AI effectively goes beyond just feeding prompts and hoping for the best. It’s about...
Leveraging generative AI, once considered a mere novelty, has become almost a necessity in marketing in 2023. There are already plenty of tools available on the market that can generate text, images, create voice-overs, and make videos within minutes, and more! Such impressive features enable brands to brainstorm ideas and deliver highly personalized marketing content...
Adithana Marketing is now listed on DesignRush! We’re proud to be on one of the world’s largest B2B agency marketplaces. Since our inception, Adithana Marketing has completed over 50 projects across Europe, the USA, Asia-Pacific, Africa, and Latin America. As we expand, we remain focused on serving B2B and tech space by providing customised digital...
As the world is gearing up for an economic recession, businesses are looking for ways to cut budgets, especially in marketing. It’s no secret that marketing spending is forecasted to be reduced by over 50% compared to 2022. We decided to look into this phenomenon closer and predict what will come in this field in...
Do you find it hard to grow your brand’s following on social media? It is not a secret to anyone that the potential of this medium is massive. According to Statista, social media users worldwide stood at more than 4 billion in 2021. In another report by Hubspot, 77% of social media marketers across various...
Google’s Senior Vice President Prabhakar Raghavan said that about 40% of young people preferred looking for places to eat on TikTok to Google Maps or Search, quoted by TechCrunch. TikTok seems to have noted this as well, as it is currently testing new features to enhance its query functions. With rising competitors like TikTok in...
In 2015, 196 countries signed a treaty on climate change to limit global temperature increase (compared to pre-industrial times) to less than 1.5 degrees Celsius. This was the famous Paris Agreement. Unfortunately, according to the UN, we are rapidly inching closer to that mark, with the rise at 1.1 degrees Celsius in 2021. At this...
Ever wondered why a brand story is such a popular approach to engaging with your audience? What really interests a person in listening to or watching your stories? Science says that the release of chemicals such as dopamine in the brain while hearing tales keeps humans engaged. Also, the compelling plot evokes emotions in the...
