Inspire

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Top 5 AI content mistakes and how to avoid them

By now, we’re sure everyone’s familiar with AI tools like ChatGPT. Numerous organizations are embracing artificial intelligence to generate content, yet frequently, this adoption does not yield high-quality outcomes. The content comes out robotic and repetitive. The truth is that using AI effectively goes beyond just feeding prompts and hoping for the best. It’s about...

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AI in marketing
Powerful Generative AI Tools to Uplevel your Marketing in 2023

Leveraging generative AI, once considered a mere novelty, has become almost a necessity in marketing in 2023. There are already plenty of tools available on the market that can generate text, images, create voice-overs, and make videos within minutes, and more! Such impressive features enable brands to brainstorm ideas and deliver highly personalized marketing content...

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Adithana Marketing is on DesignRush, one of the largest global B2B marketplaces

Adithana Marketing is now listed on DesignRush! We’re proud to be on one of the world’s largest B2B agency marketplaces. Since our inception, Adithana Marketing has completed over 50 projects across Europe, the USA, Asia-Pacific, Africa, and Latin America. As we expand, we remain focused on serving B2B and tech space by providing customised digital...

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marketing in recession
Marketing in a Recession: An Opportunity Not to Miss

As the world is gearing up for an economic recession, businesses are looking for ways to cut budgets, especially in marketing. It’s no secret that marketing spending is forecasted to be reduced by over 50% compared to 2022. We decided to look into this phenomenon closer and predict what will come in this field in...

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Connect Over Convert: Understanding the Social Media Psychology

Do you find it hard to grow your brand’s following on social media? It is not a secret to anyone that the potential of this medium is massive. According to Statista, social media users worldwide stood at more than 4 billion in 2021. In another report by Hubspot, 77% of social media marketers across various...

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Be Helpful Or Leave! What To Know About Google’s New Content Update

Google’s Senior Vice President Prabhakar Raghavan said that about 40% of young people preferred looking for places to eat on TikTok to Google Maps or Search, quoted by TechCrunch. TikTok seems to have noted this as well, as it is currently testing new features to enhance its query functions. With rising competitors like TikTok in...

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Sustainability Marketing: Why It Is The Next Step For Your Brand

In 2015, 196 countries signed a treaty on climate change to limit global temperature increase (compared to pre-industrial times) to less than 1.5 degrees Celsius. This was the famous Paris Agreement.  Unfortunately, according to the UN, we are rapidly inching closer to that mark, with the rise at 1.1 degrees Celsius in 2021. At this...

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Planning your next story? These 10 tools will help your brand shine

Ever wondered why a brand story is such a popular approach to engaging with your audience?  What really interests a person in listening to or watching your stories?  Science says that the release of chemicals such as dopamine in the brain while hearing tales keeps humans engaged. Also, the compelling plot evokes emotions in the...

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Conversational Marketing in the Metaverse
How Will Conversational Marketing Matter In The Metaverse?

Metaverse is the new buzz among marketers. It is an exciting platform that comes with a lot of potential for creative marketing tactics. And, we are yet to determine the full possibilities of the Metaverse in our sector. At the same time, we observe another field growing rapidly — Conversational Marketing. Тhe global conversational AI...

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