Adithana Marketing | Determined to resolve

Unlock your potential for growth

Our goal is to be a reliable long-term partner to your business in the journey of growth.

About us

We are a global expert-led consultancy focused on providing bespoke marketing solutions to B2B tech companies.

Our Team

Our consultants are there to help you with your marketing challenges.

UNIQUE IDEAS & SOLUTIONS

Understanding the underlying drivers of business and problem-solving.

INTERNATIONAL EXPERIENCE

More than 15 years of experience in generating marketing growth.

WIDE EXPERTISE

We work with highly skilled professionals based in Bulgaria, United Kingdom, and India.

OUR SOLUTIONS

From establishing successful brands, content and social media strategies to generating new leads and spreading the word about a product or a service, we are determined to resolve our customers’ complex communication challenges.
Find out more about our Adithana resolution system:

Adithana Resolution System

WHY CHOOSE US

DETERMINATION FOR SUCCESS

We believe that one project is completed when we see the results at your end.

MORE THAN A DECADE OF EXPERTISE

Our experts have more than 15 years of experience working on a wide variety of marketing projects.

INNOVATIVE MARKETING SOLUTIONS

We developed the Adithana Resolution System – a complete marketing system that provides a comprehensive set of tools to resolve customer challenges.

PERSONAL APPROACH

We realize the uniques challenges that you have. Hence, the solutions that we offer are tailored to you.

CO-CREATION

Our role is to help you stand out. And we do that by co-creating together with you. We value your internal expertise and prefer to co-create as partners rather than work only as project consultants.

AGILITY

In today’s competitive world, businesses should be transforming quickly. We understand these processes and our work is to keep up in an agile manner.

International and local publications

articles and interviews written

successfully completed tech marketing projects

continents

CUSTOMER REFERENCES

Find out what our customers say about working with Adithana Marketing

As Head of Workplace Solutions at Moodle, I had the pleasure of working closely with Sonya on the launch of our new Moodle Workplace releases. Sonya was instrumental in the success of these releases, taking the lead on crafting clear and compelling product messaging. She worked collaboratively with me and the product team, ensuring that the features and benefits most important to our Partners and users were communicated effectively. Her exceptional communication skills stood out, along with her sharp attention to detail and ability to simplify complex concepts into user-friendly messages. Sonya also managed the strategy and execution of product communications across multiple channels, including release blogs on Moodle.com, announcements for our Partners and internal teams, and updates on community portals and social media platforms. I highly recommend Sonya to any tech company looking for a skilled professional who can deliver strategic, engaging, and impactful product communications.

Emilio Lazano

Head of Workplace Solutions, Moodle

We partnered with Adithana Marketing to deliver a customized AI workshop for our marketing, sales, IT, and HR teams. The workshop focused on the future of AI and provided practical insights into the best tools and prompting techniques to leverage this technology. The response from our team was overwhelmingly positive. We learned a tremendous amount about the potential of AI and how to effectively implement it in our daily operations. Our employees left the session excited and eager to apply their new knowledge to enhance our marketing strategies and streamline our operational processes. Sonya's expertise and engaging presentation style made complex topics accessible and actionable for our diverse group of professionals. Her ability to tailor the content to our specific needs ensured that every participant gained valuable, applicable insights. We're grateful for Sonya's contribution to our team's development and look forward to seeing the positive impact of this workshop on our business.

Falk Appold

CEO, Areman Gmbh and Spaca Group

“Our partnership with Adithana Marketing has been critical. Their strategic marketing acumen and adept use of AI technology have not only unified our marketing efforts but also substantially solidified our brand presence. We are highly optimistic about our future trajectory and the continuing benefits of this collaboration.”

Daniel Shopov

Director of Business Development at Barin Sports

"I have been working with Sonya and her team at Adithana Marketing for the past six months, and our collaboration has been extremely positive. Sonya's ability to guide us in establishing a structured approach to content creation and enhancing our presence on LinkedIn has laid the foundation for a solid online presence for my company. Thanks to Sonya and her team, we have also managed to run several campaigns on LinkedIn and Google AdWords, identifying areas for improvement and focusing our efforts effectively. I am delighted to share that I have personally expanded my LinkedIn network and started receiving inbound inquiries as well. Sonya's initial coaching and strategic insights were instrumental in setting us on the right path. I highly recommend Adithana Marketing to any organization looking to amplify their digital marketing presence."

Mona Datt

CEO, LoomAnalytics

"I've had the pleasure of working with Sonya and Adithana Marketing for two years, and I must say, it has been great. With 15 years of experience, Sonya has demonstrated a strategic mindset paired with remarkable executional power. Her talent and clear communication have been a cornerstone in our collaboration, particularly in supporting us with our marketing strategy and planning, organizing impactful webinars, sending engaging newsletters, and expanding our outreach in social channels. What stands out most about Adithana Marketing is the client-focused approach, which was always attuned to our needs, offering trustworthy advice and expertise, especially in the AI space. Our collaboration has led to significant enhancements in our marketing strategy, notably in expanding our brand awareness, increasing engagement on social media, and generating new demos that have led to acquiring paying clients. I wholeheartedly recommend Adithana Marketing to any organization seeking a reliable, skilled marketing partner committed to your company's success."

Pavol Sikula

Founder and CEO, AskBrian

"We've recently had the pleasure of collaborating with Adithana Marketing on creating a comprehensive content and PR strategy for our Hydrogen platform. Sonya and her team showcased unparalleled expertise, underscored by prompt communication and great attention to detail. What impressed us most was Adithana's deep tech experience, which allowed them to rapidly understand and cater to the specificities of our product and offering. Their keen ability to listen and adapt to our requirements was truly commendable. We are exceedingly satisfied with the results and are eager to work with Adithana Marketing on future projects. A stellar experience!"

Maya Kutsarova

Marketing Manager, TSD Group

"We have been working with Adithana Marketing for over eight months to develop and execute a robust social media strategy for Waterspeed across multiple channels. What sets them apart is their strong cooperative attitude and capacity to listen to feedback and requirements, transforming them into actions that are always on time and delivered with a high level of professionalism. Their ability to design unique solutions for specific audiences and commitment to going the extra mile makes them the go-to choice for businesses looking to outperform the competition. If you are looking for a results-driven, reliable, and professional team, look no further. With the support and guidance of Adithana Marketing, you'll have everything you need to achieve your marketing and communication goals."

Costantino Spagnoletti

CEO, Waterspeed

"We have worked with Adithana Marketing on several projects, including improving the messages on our website, crafting effective social media strategy, receiving guidelines for our blog content, and generating leads through LinkedIn. Тhe help of Sonya and the team has been incremental for building strong foundations of our digital marketing activities. With friendly and easy-going communication throughout the process, they successfully completed the project scope within the agreed deadlines. A BIG thank you for the professional support, and looking forward to establishing a long-term partnership."

Chudomir Delchev

CEO, DNH Soft

"We are very happy to work with Adithana Marketing and have them as a reliable long-term partner in planning and executing Software Group’s full-scale PR and communications strategy globally. We have worked together on numerous initiatives, including our success stories video series featuring key customers from India and the Philippines. What distinguishes Sonya and the team from other providers is their determination to go the extra mile and do the impossible – despite challenges and tight deadlines. Thanks for your passion, commitment, and professionalism! Looking forward to continuing our successful cooperation!"

Elena Yaneva

Head of Marketing, Software Group

"We selected Adithana Marketing as a marketing partner due to the significant experience and in-depth knowledge of the IT sector, which the team has. They conducted a strategy workshop and helped us refine our key messages for one of our brands - Hire Heroes. We worked together on the preparation of industry-specific articles for our company blog as well. Sonya and the team delivered the tasks always on time and with outstanding quality. Our communication with them was easy-going and effective throughout the whole process. Happy to mention that their articles were among the best performing in terms of engagement of our audience! Thanks for the hard work and great contribution!"

Svetoslav Dimov

CEO, DEV.BG

"I have been working with Adithana Marketing for more than a year and I have nothing but compliments for expression. Aside from being very professional, organized, and punctual, Sonya and the team were always there for giving advice and explaining tasks in the best way with utmost patience."