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Adithana Marketing is on DesignRush, one of the largest global B2B marketplaces

Adithana Marketing is now listed on DesignRush! We’re proud to be on one of the world’s largest B2B agency marketplaces. Since our inception, Adithana Marketing has completed over 50 projects across Europe, the USA, Asia-Pacific, Africa, and Latin America. As we expand, we remain focused on serving B2B and tech space by providing customised digital...

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Be Helpful Or Leave! What To Know About Google’s New Content Update

Google’s Senior Vice President Prabhakar Raghavan said that about 40% of young people preferred looking for places to eat on TikTok to Google Maps or Search, quoted by TechCrunch. TikTok seems to have noted this as well, as it is currently testing new features to enhance its query functions. With rising competitors like TikTok in...

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Sustainability Marketing: Why It Is The Next Step For Your Brand

In 2015, 196 countries signed a treaty on climate change to limit global temperature increase (compared to pre-industrial times) to less than 1.5 degrees Celsius. This was the famous Paris Agreement.  Unfortunately, according to the UN, we are rapidly inching closer to that mark, with the rise at 1.1 degrees Celsius in 2021. At this...

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Planning your next story? These 10 tools will help your brand shine

Ever wondered why a brand story is such a popular approach to engaging with your audience?  What really interests a person in listening to or watching your stories?  Science says that the release of chemicals such as dopamine in the brain while hearing tales keeps humans engaged. Also, the compelling plot evokes emotions in the...

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Conversational Marketing in the Metaverse
How Will Conversational Marketing Matter In The Metaverse?

Metaverse is the new buzz among marketers. It is an exciting platform that comes with a lot of potential for creative marketing tactics. And, we are yet to determine the full possibilities of the Metaverse in our sector. At the same time, we observe another field growing rapidly — Conversational Marketing. Тhe global conversational AI...

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birds conversation
Enhance Customer Experiences with these Conversation Design Best Practices for 2022

Have you ever noticed the small chatbot popping up on the side of the website when you open it? Some chatbots feel extremely natural to talk to, and there are others that just don’t make the cut. Have you ever wondered why? Everything comes down to how well you have performed in the conversation design...

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fintech marketing
4 fintech marketing case studies that will inspire your next campaign

According to GlobeNewswire, fintech market value is estimated to reach over $305 billion by 2025, with a CAGR of over 20%. In addition, as per Statista, digital payments will be the market’s largest category in 2022, with a total transaction value of US$7,860,739m. The numbers clearly show that the fintech industry is booming, and as...

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Artificial Intelligence
6 Reasons Why You Must Integrate Artificial Intelligence In Your Marketing

Hollywood movies have been quite successful in showing artificial intelligence technology’s prowess in a rather dramatic fashion. From 2001: A Space Odyssey’s HAL 9000 to Iron Man’s Jarvis, films have introduced us to some interesting examples of machine learning and artificial intelligence in action.  But what about the world we live in? The one where...

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voice technology
Is Voice Tech The Next Big Thing For Brands?

In 1961, William C. Dersch of IBM developed a computer that could calculate mathematical functions through speech recognition. It was called IBM Shoebox. It understood 16 spoken words in mathematics and the numbers 0 to 9. Now 50 years later, you can book a table at your favorite restaurant by giving a simple command to...

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