Metaverse is the new buzz among marketers. It is an exciting platform that comes with a lot of potential for creative marketing tactics. And, we are yet to determine the full possibilities of the Metaverse in our sector. At the same time, we observe another field growing rapidly — Conversational Marketing. Тhe global conversational AI...
Recently, I had been invited to train a marketing team of a tech company on how to improve their brand storytelling and content marketing. Taking their topic as a main focus of the practical exercises, we looked into the whole process – from what is missing in the current state to the strategies and tactical...
The past weekend provided us with a great mix of inspiration, innovation, and unity of people around Bulgaria with one single goal – to hack the problems related to the coronavirus crisis. More than 850 people joined the online competition presenting 111 ideas in three main categories – Save Lives, Save Communities, and Save Businesses....
Is it possible to combine technologies and innovative ideas to fight the coronavirus crisis? Our answer is – definitely yes. Adithana Marketing is the communications partner to the initiative Hack the Crisis Bulgaria, a 48-hours long online hackathon organized by the entrepreneurial network Power of BG. The digital competition aims to gather people with business,...
