PR is both art and science. Are you a strong communicator, a great storyteller and a critical thinker in nature? If so, you have the potential to excel in the profession. In addition to these abilities, the best PR people know how to build relationships, have emotional intelligence and genuine interest to interact with other...
If sales is your passion or you need to be trained on how to sell better as part of your job, you should consider learning more about The Sandler sales methodology. It is not only a sales technique to be familiar with but at the core of the approach is fostering the attitude of leadership....
Becoming an entrepreneur involves many complex skills and being marketing savvy is certainly one of them. We analyzed the top-notch marketing skills needed for everybody who wants to enter the startup ecosystem. They comprise a mix of digital, communications and analytical skills. Of course, not everybody is proficient in every field but the more you...
Ok, you have made your first steps toward creating your own startup. The idea is already decided, you have your website and a small team that is ready to embark on this adventure with you. Your buyer personas are also well thought of, but how are you going to approach them is still a mystery....
Whether you have an extroverted or introverted personality, if you are in marketing, the art of networking is something that you need to master. I have seen many marketing professionals who don’t like networking just because they are afraid or shy to talk to people they don’t know. Most of them say that networking is a “sales skill” and...
