B2B Content Marketing Web Class – Become A Thought Leader In Your Space
Location
Zoom
Date & Time
February 17, 2021 - February 17, 2021 11:00 AM - 11:45 AM
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2021-02-1711:00 AM
2021-02-1711:45 AM
Europe/London
B2B Content Marketing Web Class – Become A Thought Leader In Your Space
Zoom
Did you know that 53% of executives read one or more hours of thought leadership per week?
48% of decision-makers said that thought leadership convinced them to buy a product or service they weren’t previously considering.
The data is from the research of Edelman-LinkedIn, 2020, regarding the B2B sector.
Although thought leadership is one of the buzz words in B2B marketing, we continuously see communication departments struggling to get it right.
How can you position your high-level management team as thought leaders of your field?
Join our free B2B Content Marketing web class on February 17th (Wednesday), at 11 am EET, and learn:
- Why is thought leadership so essential, and how to get it right?
- What are some of the key practical tips for creating engaging articles and case studies that will help your brand stand out?
- How to get your information right and achieve your desired outcomes from a business/customer interview? Examples of storytelling techniques across continents.
Registration is required for participation.
We will send the meeting details to all registered participants in the week of the web class.
Book your virtual seat below:
About the speaker:
Sonya Trivedi has 13+ years of experience in marketing and driving storytelling initiatives across Europe, Africa, and the Asia Pacific. Currently, she is the Founder and CEO of Adithana Marketing, a digital marketing and storytelling agency focused on providing custom marketing solutions to companies. As part of her job for a global technology company, she has worked on communication projects together with large financial and non-profit organizations such as the Bill and Melinda Gates Foundation, Association of Asian Confederation of Credit Unions, CreditAccess Grameen (India), etc. Sonya mentored professionals in Digital Marketing in Springboard, an online school for mentor-led courses, announced one of America’s top startup employers by Forbes. Her work was featured in Google’s OMC Spotlight Series.