The Sandler Rules: 49 Timeless Selling Principles…And How To Apply Them

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The Sandler Rules: 49 Timeless Selling Principles…And How To Apply Them

Posted by: Sonya Trivedi
Category: Get insights
Sandler sales

If sales is your passion or you need to be trained on how to sell better as part of your job, you should consider learning more about The Sandler sales methodology. It is not only a sales technique to be familiar with but at the core of the approach is fostering the attitude of leadership.

Remembering that all prospects lie, all the time is where you should start. In his early career, David Sandler, the founder of the method, observed that some salespeople struggle a lot to win a deal, although they work hard. On the other hand, there were others who manage to uncover opportunities and close sales almost without any effort. He started to analyze what is causing this difference between sales professionals in the same market. Was it the right personality, education or experience? Or some kind of luck? It turns out that their greatest advantage is being able to understand human relationships better.

The Sandler Training CEO David Mattson distilled 49 unforgettable rules which are easy to put into practice and sometimes even fun. In his book, he will guide you through the process with real-world tactics including successful prospecting, qualifying, deal-making, closing, and referral generation.

Read The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and understand the sales practices which will lead you to success in any business.

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